SparkToro
sparktoro.com
Audience research: discover what your customers read, watch and follow
Visit website →On this page: About · In their words · Where it fits · Information · Facts · Related tools (6) · FAQ
About SparkToro
SparkToro, co-founded by Rand Fishkin, reveals the podcasts, websites, social accounts and press your target audience engages with. Marketers use it to place content and ads where audiences already pay attention.
Published 2026-08-06 · Links checked 2026-09-14
SparkToro in their own words
“Our mission is to make it easy to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience.”
Where SparkToro fits
SparkToro is tagged #audience-research, #social-listening, #pr. Each tag links to every listed tool that shares it.
- #audience-research — the only listing with this tag so far
- #social-listening — 2 listed tools share this tag
- #pr — the only listing with this tag so far
SparkToro is one of 64 Marketing tools listed on ToolDock. Also in Marketing: Publish7, Hypefury, Socialsonic — see the Marketing ranking (neutral, stable positions; no paid placement).
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Frequently asked questions
What is SparkToro?
SparkToro is a Marketing tool: Audience research: discover what your customers read, watch and follow. It is listed on ToolDock with a direct link to its official site.
Is SparkToro free?
SparkToro is listed as freemium on ToolDock: it offers a free tier alongside paid plans. Pricing label set at listing time; official pricing page linked where verified — see the official website for current details.