Side-by-side comparison of two listed Marketing tools — real listing data only, no paid placement.
On record, they differ in: unique tags (Moz 1: #domain-authority vs Ahrefs 1: #backlinks); category rank (Moz #26 vs Ahrefs not in top 50). Same pricing model (Paid) and category (Marketing). Listing facts only — not a recommendation.
Veteran SEO toolset behind the Domain Authority metric
Moz Pro covers keyword research, rank tracking, site audits and link analysis, powered by one of the industry's oldest link indexes and the widely cited Domain Authority score it invented.
Published 2026-08-06 · Links checked 2026-09-17
Industry-standard SEO toolset powered by a massive link index
Ahrefs crawls the web at scale to power backlink analysis, keyword research, rank tracking and site audits. Its Site Explorer and Keywords Explorer are staples for SEO professionals sizing up competitors and content gaps.
Published 2026-08-06 · Links checked 2026-09-14
| Moz | Ahrefs | |
|---|---|---|
| Pricing | Paid | Paid |
| Category | Marketing | Marketing |
| Rank in Marketing | Position #26 of 64 | not in top 50 of 64 |
| Alternatives listed | 11 → | 12 → |
| Shared tags | #seo #keywords | |
| Unique tags | #domain-authority | #backlinks |
| Documentation | Not detected on official site (checked 2026-09-17) | help.ahrefs.com/ |
| Company | Moz | Ahrefs |
| In their own words | Backed by the largest community of SEOs on the planet, Moz builds the tools that make SEO, content marketing, market research, digital PR, and local SEO easy…— official site (homepage description), checked | We help marketers drive visibility across AI search, SEO, content, and social – with the largest AI and search databases online.— official site (homepage description), checked |
| Official channels | X (Twitter)LinkedInYouTubeInstagramFacebookdeclared on moz.com via schema.org sameAs | X (Twitter)LinkedInYouTubeFacebookdeclared on ahrefs.com via schema.org sameAs |
| Official website | moz.com | ahrefs.com |
| Site preview | ||
Rank = neutral rotation by listing ID, not a quality score · how it works
Moz is Paid; Ahrefs is Paid. Both are listed in Marketing on ToolDock.
What they have in common: #seo · #keywords
Moz is listed as paid — no free tier on record; Ahrefs is listed as paid — no free tier on record. Pricing label set at listing time; official pricing page linked where verified — see each official website for current details.
Both are Marketing tools listed on ToolDock, and they share the tags seo, keywords.
ToolDock keeps a tag-matched alternatives list for each: see Moz alternatives and Ahrefs alternatives.